BHOP Awareness Campaign

Partnership/Type: Air Force
Status: Completed Project

To continue building upon the success of BHOP, the Clearinghouse for Military Family Readiness at Penn State (Clearinghouse) was tasked with the development of a BHOP awareness campaign. The Clearinghouse worked with the Air Force to develop a targeted awareness campaign that could be utilized to further promote the use of BHOP services in meeting the behavioral health needs of Air Force service members and their families. The final campaign delivered included the use of various marketing platforms for optimal visibility to targeted audiences.