Early Mental Health Help-Seeking Campaign

Partnership/Type: Air Force
Status: Completed Project

The Early Action Campaign was developed in order to improve mental health service utilization by reducing stigma associated with mental health help-seeking. It involved a lengthy and iterative process to develop and field-test appropriate messaging and poster images, a series of 3 posters that were widely disseminated across Air Force installations, and a facebook messaging component that was utilized on a small scale for the first few months of the campaign. A third component involving radio PSA messaging was not utilized.